Susannah Jaffer

Founder, ZERRIN

Susannah Jaffer believes that solutions to many of the world’s most pressing social and environmental issues can be found in better design; from making higher quality products that can be circulated for longer, to rethinking existing business models and supply chain processes. Believing in the power of conscious creativity and envisioning a future where sustainable business is the rule, not the exception, she set out to launch the ZERRIN platform in 2018. A multi-brand, omni-channel marketplace & creative agency, ZERRIN supports the growth of design-led, purpose-driven brands and connects them to a growing audience of engaged fashion and lifestyle enthusiasts who value both style and substance. A former fashion editor turned entrepreneur, today Susannah works at the intersection of consumers, brands and sustainability advocacy. She was recognised on Tatler’s Most Influential List (2021) and was part of Eco-Business’ Youth A-List (2020). As a creative, her written or photographic work has appeared in Vogue Singapore, Honeycombers and Her World and she’s spoken professionally for Great Eastern, Coty, EY, Fashion Revolution & Green is the New Black.

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